Sephora Ramadan 2020
We were approached by Sephora, Middle East, to develop a complete campaign from ideation to final execution for their Ramadan 2020 celebration.
We created key visuals and a motion film that focused on getting together the visual cues and traditions of Ramadan with Sephora's products. The film presented here showcases the products interacting with these unique elements like flowers, Ramadan gifting baskets, ribbons, textured wall patterns, etc.
Crafting the layouts based on the idea of mixing with the right balance the traditional sights of the middle east culture fusing with the modern forms and products of Sephora, interlinking dynamism and motion as a base concept for the visuals.
For crafting every layout the process included multiple stages of curations, development, simulations, explorations, and direction to create every visual dynamic and detailed individually.
The creation of the motion video was crafted fusion of direction, animatics, simulations, motion design, and detail shading to create a zestful motion visually.
Directed by Paintbox Studios
in association with MagnetConnect
Executive Producer Krishna Maheshwari
Creative Art Director Karan Gujar
Creative Director Trnvir Singh
CGI Supervisor Mithun Tailor
Concept Development & Pre Production Karan Gujar, Trnvir Singh & Shrikant Jakkula
Modeling & Texturing Kiran Batle, Rakesh Pujari & Mithun Tailor
Lighting & Look Development Mithun Tailor
Motion Design & Compositing Trnvir Singh
FX & Simulations MD Aamir
Music 'Harps' by Skygaze
Artwork Sketches Anant Choudhari
Post Production & Retouching Shrikant Jakkula