Sephora Ramadan 2020

We were approached by Sephora, Middle East, to develop a complete campaign from ideation to final execution for their Ramadan 2020 celebration.

We created key visuals and a motion film that focused on getting together the visual cues and traditions of Ramadan with Sephora's products. The film presented here showcases the products interacting with these unique elements like flowers, Ramadan gifting baskets, ribbons, textured wall patterns, etc.

Design Process

Crafting the layouts based on the idea of mixing with the right balance the traditional sights of the middle east culture fusing with the modern forms and products of Sephora, interlinking dynamism and motion as a base concept for the visuals.

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Still Production

For crafting every layout the process included multiple stages of curations, development, simulations, explorations, and direction to create every visual dynamic and detailed individually.

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Motion Production

The creation of the motion video was crafted fusion of direction, animatics, simulations, motion design, and detail shading to create a zestful motion visually.

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Directed by Paintbox Studios​​

in association with MagnetConnect

Executive Producer Krishna Maheshwari​​​​​​​​​​​​​​

Creative Art Director Karan Gujar

Creative Director Trnvir Singh

CGI Supervisor Mithun Tailor

Concept Development & Pre Production Karan Gujar, Trnvir Singh​​​​​​​ & Shrikant Jakkula

Modeling & Texturing Kiran Batle, Rakesh Pujari & Mithun Tailor

Lighting & Look Development Mithun Tailor

Motion Design & Compositing Trnvir Singh

FX & Simulations MD Aamir

Music 'Harps' by Skygaze

Artwork Sketches Anant Choudhari

Post Production & Retouching Shrikant Jakkula

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